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They do, however, display Spanish dialogue for content spoken in other languages like English. Spanish subtitles do not include features such as noises and sound effects. More importantly, if you’re creating commercials, approximately 50 percent of Latinx viewers prefer to watch ads that contain facets of Hispanic culture, and language is most definitely a primary cultural identifier.Īdd Spanish Subtitles to Your Videos Understanding the Difference Between Spanish Subtitles and Spanish Captions Spanish subtitles are an exceptional language learning tool for English as a second language (ESL) learners. While most Spanish speakers watch videos in English, it’s still highly beneficial to add Spanish subtitles to your video. Latinx consumers are 20 percent more likely to buy a mobile device compared to other groups. Also, 75 percent of Latinx individuals speak Spanish in their household. Viewers in Mexico rank among the top 10 YouTube watchers, and 72 percent of the group uses social media. As you can see, it pays to cater to the needs of this rapidly expanding demographic.
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Research shows that they spend 66 percent more time watching videos on their phone compared to other U.S.
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Over 30 percent of Latinx students attend a college or university. Statistics show why it’s important to incorporate video features that cater to the Latinx audience. Furthermore, Spanish captions can help you grow your video content enterprise. Even if you only release your video in the United States, nearly anyone in the world can access it via the internet. In the United States, the Federal Communications Commission (FCC) requires content producers to include Spanish closed captions for videos produced in Spanish. Add Spanish Subtitles to Your Videos Why It’s Important to Add Spanish Subtitles to Videos